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Swann Insurance

Swann Insurance 'Motorcycle of the Future' Study

TCD's main goal was to make the concept as practical as possible, with as little impact on the  design process as possible. We believe that you would be hard pressed to spot the various design features on the Swann Insurance Motorcycle of the Future without them being pointed out.

TCD coined the term 'Ablative Design' to describe the strategy of using cheap, 'sacrificial' components in areas most susceptible to tip-over damage.


A $30 sacrificial alloy cover can take the brunt of a simple accidental fall of the motorcycle off the sidestand, instead of an easily scarred $2,000 muffler.


A simple concept, the word 'Ablative' was originally used in the US space program to describe the function of a heat shield in re-entry to dispel destructive thermal loads.

Swann Insurance 'Motorcycle of the Future' Study also grew to include the latest ideas in electronics, in the form of ABS, Stability Control, programmable cruise control and proximity warning sensors. Many ideas expressed are now standard features in current model motorcycles.



A major design project realised in conjunction with Sydney-based insurance research organisation, the IAG Technical Research Centre.


This organisation looks closely into ways to make motorcycles safer as well as cheaper to repair in the event of a simple tip over, and tasked TCD to develop some innovative ideas in the area, which ultimately lead to the 'Swann Insurance Motorcycle of the Future' design.